Six Travel Trends to Watch in 2022 and Beyond
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Every year, we examine anticipated travel industry trends that will have a significant impact on global tourism and hospitality. Given the gravity of the COVID crisis, these insights are much more than travel trends; they are values and principles that will help guide the industry toward a healthier future. Here are the key travel trends we expect to see in 2022, tend to range from information by innovation to the increasingly important role of the travel company.
Let us examine the key travel trends and values that will shape the industry in 2022.
Traveling with technology will be essential.
It goes without saying that the role of technology in travel will continue to grow in importance throughout 2022 and beyond. Technology solutions will play a critical role in keeping the public informed and providing guidance with all travel decisions, from digital vaccine passports to real-time travel notifications.
As countries begin to welcome back vaccinated travelers, the requirements for testing, quarantines, and forms will continue to differ. It will be critical to support travelers throughout their journey by providing clear and current international travel requirements, as well as timely updates if travel conditions change.
Personalization and guidance are more important than ever.
Aside from travel requirements, travelers will seek expert advice on all aspects of their trip. While in the past, trip planning might have been accomplished through review sites or casual web browsing, there is now much more to consider. For example, how has vaccine distribution progressed in this location? Are there mandates for restaurants or theaters? Creating daily itineraries is now a much more complicated and overwhelming process for many travelers.
2022 preferred plans and experiences
Travelers planning trips in 2022 prioritize enhancing travel experiences. Many travelers want to reconnect with loved ones, and vacations in the great outdoors offer both rest and socially isolated exploration. Hiking, photography, and kayaking will be popular activities for travelers looking for hidden gems, dream destinations, and opportunities for nature-focused activities.
Safety and health related measures must be made clear.
Travelers will seek to invest in brands that share their beliefs about health and wellness, as well as a desire to connect with nature.
According to research, travelers feel safer when health-focused measures are implemented in dining, retail, and tourist destinations, so this will remain a travel trend in 2022. Travel companies should highlight not only their own safety practices, but also local attractions that go above and beyond for public health. This content not only informs but also inspires and delights the traveler audience.
Returning to business travel.
Finally, consider corporate travel trends. This is an industry sector that is still in flow rate and will most likely be one of the last to recover on a global scale. Many factors, including vaccination levels, border openings, and reworked budget structures, will influence the return of business travel. Because many organizations have discovered the efficiency of remote work, comprehensive corporate travel may not be as important as it was prior to the pandemic.
Travel companies should approach corporate clients with empathy and support, in addition to clear and precise messaging on travel requirements and cleaning protocols. Flexible cancellation policies, spacious and private business class seating, and remote work hotel packages can all help to address client concerns.
Conclusions
We still don't know what the future of travel looks like after nearly two years of hardship, but we can see more light on the horizon. In 2022, travel requirements, health and cleaning protocols, safety measures, and sustainability will all be ongoing topics. Travelers will begin to fantasize about long-distance travel and fantasy vacations again, but the emphasis will remain on outdoor activities and socially distant destinations.
On the technological front, 'contactless' will be a hot trend in the coming year, and travel companies will need to find ways to provide more guidance and personalized support to their customers throughout their journey through digital and innovative experiences. Business travel will gradually resume in 2022, but there is still a long way to go and it is unlikely that we will see it in the coming months - as remote working and virtual meetings become more popular.
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